Category Archives for SEO Search Engine Optimization

Greg Gifford Joins SearchLab!

Caricature of Greg Gifford

Greg Gifford Joins SearchLab!This all started late at night on Monday October 21st. My daughter Annie was not quite four months old and I was on baby duty. I was scrolling through Twitter, hoping that the baby was asleep for the night, when I saw a post from Britney Muller. It said:For those who don’t know about […]

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Local SEO Processes

State of Search 2019 Local SEO Processes

Local SEO ProcessesFounder and Managing Partner of SearchLab Chicago, Mark Bealin gave the following presentation at State of Search 2019 in Dallas Texas. Click on the image below to view, print or download the “Local SEO Processes” presentation:

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SearchLab Client Survey Results & Improved Reporting

SearchLab Client Survey Results

SearchLab Client Survey Results & Improved ReportingIn May and June of 2019, SearchLab conducted a survey of our clients to find out how we could improve our monthly reporting. We are grateful for the responses and excited about some changes that will be coming to future reports. We Are Addressing Two Specific Areas The previous reports […]

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Traffic & Conversion and How To EAT The Medic Update [Podcast]

Mark was interviewed by Business Innovators Radio Network host Neil Howe about the Google Medic update and how it is related to the Expertise, Authority and Trust (EAT) ranking factors.TranscriptionVoice Recording:Welcome to the Trust Factor Radio, bringing you interviews and insights to unlock the power of the subconscious mind, to create authority, credibility, and trust, […]

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Top 10 SEO Trends For Google in 2020

Top 10 SEO Trends

2019’s been a big year for SEO. Search engines have become smarter and smarter. 2019 saw numerous Google algorithm changes—from sweeping core updates that benefited expert, authoritative, and trustworthy content, to diversity updates that reduced the same domain appearing multiple times in the search results.Even more?  In late 2019, Google released BERT, or the search engine’s neural […]

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Optimizing Your Website For Mobile Devices: A Complete Guide

Making SEO Mobile-Optimized

Did you know that searching on mobile phones now brings in 27.8 billion more queries per year to Google than more traditional desktop searches? If you’ve been wondering why there’s so much buzz around ensuring your website is mobile-optimized, the mind-boggling stat above represents just one of many reasons. With more than 58 percent of Google searches […]

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A Complete Guide to Local SEO to Boost Your Business’ Success

Local SEO

Are you interested in bringing more local customers through your doors? If you operate or manage a brick-and-mortar company, you depend on local clients. Building your reputation via the right marketing techniques is also essential for local businesses. As a small local business, it’s also important to implement local Search Engine Optimization (SEO). Local SEO […]

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The SEO Value of Content and Why It’s Important

Types of digital content

In order to have continual SEO success, publishing killer content is the best way to build links. Having unique, relevant content with the intent of ranking for specific keywords will rank your website higher than content that does not satisfy searcher intent. As much as content and SEO work well together, they can cause Google […]

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Technical SEO Site Analysis Step by Step Guide

SEO Guide: Technical Analysis

Search engine algorithms are changing all the time. Optimizing your content for search engines is more important than ever.In fact, Google searches accounted for 74.54% of all desktop searches in 2017.It’s important to conduct routine SEO site analysis to make sure your content is keeping up with the latest search engine updates and trends.But what […]

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7 Things You Need To Know (And Do) About HTTPS

How to setup HTTPS (SSL certificate)

IMPORTANT UPDATE JULY 24THGoogle just released the Chrome 68 update which will start marking all HTTP sites as NOT SECURE!  If your site is not using HTTPS your visitors will be warned that your site is NOT SECURE starting today.Contact us if you need help securing your site. Click Here To Secure Your Site Within […]

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