SearchLab Chicago

Search Engine Optimization (SEO)

Technical SEO

In order to rank in Google, your business needs to understand what Google wants. The Technical SEO team is the foundation for your entire SEO program.

Our technical SEO team develops a keyword strategy, improves on-site optimization, increases page speed, writes markup language, enhances website security, provides guidance on redirects and error pages.

We’re experts in technical SEO.

The first step of our technical SEO process is to audit your website. We do a thorough examination of each page on your site to discover ways to improve your site’s organic search performance.

The First Step of Our Technical SEO Process is to Audit Your Website!

The Importance of Quality Backlinks

Links pointing to your website are a signal to Google that other websites vouch for your content. Most SEOs agree that the most important ranking signal is Google’s assessment of a website’s inbound links.

The process of building links comes with a certain amount of peril for those who don’t follow Google’s Webmaster Guidelines.

After a series of algorithm changes (you may have heard about Penguin and Panda), Google began punishing websites that were using link building tactics that violated the Google Webmaster Guidelines.

SearchLab is committed to generating quality links for our client’s websites. We are equally committed to following Google’s guidelines.

The Most Important Ranking Signal is Google's Assessment of a Website's Inbound Links.

Content Marketing

To generate great backlinks, a website needs great content. SearchLab’s approach to link earning involves two main specializations.

Content Creators:
This talented team of marketers creates blog posts, videos, infographics, case studies, white papers and more. The content team uses techniques proven to generate links and trigger social shares.

Outreach Experts:
Simply building a great piece of content isn’t enough. The outreach team helps build relationships with link creators. The result is that the killer piece of content we made will actually attract links and social shares.

The “post and pray” method of writing a blog post and hoping for results doesn’t work. Outreach experts help you get valuable links and social shares that will boost your search engine rankings. 

The best part about SearchLab’s approach to link earning is that it’s the method Google recommends in their Guidelines.

Great content plus outreach works better than black hat tactics of the past. Our content marketing program, like everything we do, is designed to generate conversions.

Our Approach to Link Earning is The Content and Outreach Method Google Recommends in Their Guidelines.

Who Are You?

Business Owner

Marketing for business owners.

Your business will not grow without internet marketing. We will help you choose the most cost effective ways to take advantage of the new marketing tools.

Marketing Team

Marketing team support.

Smart marketing teams know they need the best internet marketing services. We get your brand and messaging in front of targeted potential customers fast.

Marketing Agency

Marketing for agencies.

Your clients demand the best internet marketing services. We will provide you with everything you need to give your clients the conversions they want and deserve.

Get The Marketing Services You Need Today!

conversion focused marketing

Conversion Solutions

pay per click ppc

Paid Advertising

website development webdev dev

Website Development

You're Not Alone...


Mark Bealin

SearchLab is an agency where gifted SEOs, PPC marketers and Website Developers work together to create the best marketing solutions for small businesses. We seek to be true partners with our clients by making their goals our goals. I'm incredibly proud of the work our team does.

SearchLab Managing Partner

Nathan Young

Search Engines are the greatest referral partners in the world today. Everyday, people use them to find what they want. When someone searches for what you have, wouldn’t you like to be found? That is what we do at SearchLab: in a repeatable, measurable way, we help people find you, so business can happen.

SearchLab General Manager

Tim Dini

Businesses that fail to take advantage of the new online marketing opportunities will soon be left behind; wondering what just happened. My job is to keep that from happening to you.

SearchLab Project Director

Devin Martin

What's traffic or referrals without conversions? SearchLab is an agency that is focused on creating the perfect user experience to convert prospective buyers into loyal customers. Conversion rate optimization is the foundation to our creative process.

SearchLab Creative Director