Search Engine Optimization (SEO)

SearchLab SEO Process

In order to rank in Google, your business needs to understand what Google wants. The Technical SEO team is the foundation for your entire SEO marketing program.

Our technical SEO team develops a keyword strategy, improves on-site optimization, increases page speed, writes markup language, enhances website security, provides guidance on redirects and error pages.We’re technical SEO experts.The first step of our technical SEO process is to audit your website. We do a thorough examination of each page on your site to discover ways to improve your site’s organic search performance.

The Importance of Quality Backlinks

Links pointing to your website are a signal to Google that other websites vouch for your content. Most SEOs agree that the most important ranking signal is Google’s assessment of a website’s inbound links.The process of building links comes with a certain amount of peril for those who don’t follow Google’s Webmaster Guidelines.After a series of algorithm changes (you may have heard about Penguin and Panda), Google began punishing websites that were using link building tactics that violated the Google Webmaster Guidelines.SearchLab is committed to generating quality links for our client’s websites. We are equally committed to following Google’s guidelines.

Content Marketing

To generate great backlinks, a website needs great content. SearchLab’s approach to link earning involves two main specializations.Content Creators:This talented team of marketers creates blog posts, videos, infographics, case studies, white papers and more. The content team uses techniques proven to generate links and trigger social shares.Outreach Experts:Simply building a great piece of content isn’t enough. The outreach team helps build relationships with link creators. The result is that the great piece of content we made will actually attract links and social shares.The “post and pray” method of writing a blog post and hoping for results doesn’t work. Outreach experts help you get valuable links and social shares that will boost your search engine rankings.The best part about SearchLab’s approach to link earning is that it’s the method Google recommends in their Guidelines.Great content plus outreach works better than black hat tactics of the past. Our content marketing program, like everything we do, is designed to generate conversions.

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